Big shots like Wieden + Kennedy, BBH and R/GA are going head to head to see who can grab the most online attention. After entries are finalised there will be seven days of tracking to see how well the content spreads. Virals will then be judged based on creativity and speed of reaction.
High expectations to say the least! Remember, big names do not always equal big ideas.
"We now generate as much information
every two days as was generated from
the beginning of time to 2003."
Eric Schmidt, former CEO, Google
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