and why wasn't i invited?

How could I not be aware of this? I feel betrayed. Violated. Foolish.


I'm talking about Pilsner Urquell's new digital campaign, "The Day Pilsen Struck Gold", which was unveiled last month at the Beer Bloggers Conference in London. Beer Bloggers conference?! I didn't even know such a thing existed. Sounds legen..... wait for it! ..... beery!


The campaign has launched on Facebook, Twitter and Youtube. Now I'm thinking, why hasn't this reached me? I guess, technically, I'm not their target audience. Beer brands tend to focus on male audiences. They need to rethink this by the way. (Like seriously. Get with the times!)


The first animation (mentioned above) is the first in a planned series that will tell the stories of the brand’s heritage. 


(Pause and a deep, deep sigh.) 
Tell me a brand that has NOT gone with the same approach. Especially alcohol brands. Show me something different. Go with the future instead! Who do you see drinking Pilsner Urquell in 10 years? 20 years? People know the past. You can't change it, you can romanticise it and twist it. It will still be the same.

Give me a brand vision instead. Something I would wanna be a part of. Something I would wanna help build (a kingdom of beer!). There's your loyal customer. There's your 20/80. 
There's: me.


Global Brand Manager Petr Dvorak said that the brand is looking to preserve a degree of discoverability. While this takes time, he believes consumers’ discovery of the brand is more valuable than when it’s “pushed at them”. 


Yes, I agree. However, people do need a little push sometimes, just a liiiiittle bit of a nudge. Because honestly, 2000 views on Youtube in the space of a weekend is kind of... weak.
I'm an Urquell drinker myself, and I'd hate to see "The Day Pilsen Struck Gold" turn into "The Day Pilsen Struck Cold". (I was gonna go with "The Day Pilsen Went Cold", but who in their right mind would turn down a cold beer?)


Now, I'm gonna help them with this and tweet this shit. And Facebook it. More beer for the people!
Embed code is not working for some reason but hit up this link and check out the animation.