Wimbled on.

Sony parodies 'balls' ad in Wimbledon campaign.
I like this. A lot! Don't know why people are "hating on" it.. everyone calm down!
Watch it here (embed code is not working.. AGAIN.):

http://www.youtube.com/watch?v=znreR0ShdGc

And this is how addictive the Bounc3d game is:

Yep. That's me on 162 points. (Way more now.)
Screen faced until I find one of those purple ones!

Come join me!
bounc3d.com/in/7A

refresh this.

Pepsi Sweden, Project Refresh

Where To? -Your Virtual Escape!

http://pepsi.se/ideas/39

Did you ever want to surprise your partner, a friend or a family member with a trip abroad? But money, timing or other things got in the way? No more! Where To? is an online virtual traveling site where people can make their escape regardless of money, job situation or location! Experience a destination of your choice with your loved ones - wherever they might be!

Like it, tweet it, then repeat it!

(Image massively "stolen" from Blondinbella) 

the 180.

I've been working on my MSc final project for about three weeks now. Feeling fairly confident with what I've been doing, being fairly pleased with the idea itself, my design approach and well, life in general.

The thing is, I'm not a big fan of "fairly". If you put it in front of any adjective of your choice you end up with something that sounds "alright", but it's not 100% there. What a shit word. Poisonous almost.

So this morning, around 09.42 to be exact, something truly extraordinary happened. The other shoe dropped - and it was at least a size 12. The idea I've been waiting for, anticipating, expecting, finally formed.

I wish I could say more than that, but that would spoil the entire thing.
This idea, that magically appeared in my head will - quite literally - make me or break me.

I'm a little bit scared. But I'm loads of excited.

#gohardorgohome

that's what i'm talking about.

I might not have agreed with the Legends campaign but these people sure know how to handle their SM. 

Mad props.

and why wasn't i invited?

How could I not be aware of this? I feel betrayed. Violated. Foolish.


I'm talking about Pilsner Urquell's new digital campaign, "The Day Pilsen Struck Gold", which was unveiled last month at the Beer Bloggers Conference in London. Beer Bloggers conference?! I didn't even know such a thing existed. Sounds legen..... wait for it! ..... beery!


The campaign has launched on Facebook, Twitter and Youtube. Now I'm thinking, why hasn't this reached me? I guess, technically, I'm not their target audience. Beer brands tend to focus on male audiences. They need to rethink this by the way. (Like seriously. Get with the times!)


The first animation (mentioned above) is the first in a planned series that will tell the stories of the brand’s heritage. 


(Pause and a deep, deep sigh.) 
Tell me a brand that has NOT gone with the same approach. Especially alcohol brands. Show me something different. Go with the future instead! Who do you see drinking Pilsner Urquell in 10 years? 20 years? People know the past. You can't change it, you can romanticise it and twist it. It will still be the same.

Give me a brand vision instead. Something I would wanna be a part of. Something I would wanna help build (a kingdom of beer!). There's your loyal customer. There's your 20/80. 
There's: me.


Global Brand Manager Petr Dvorak said that the brand is looking to preserve a degree of discoverability. While this takes time, he believes consumers’ discovery of the brand is more valuable than when it’s “pushed at them”. 


Yes, I agree. However, people do need a little push sometimes, just a liiiiittle bit of a nudge. Because honestly, 2000 views on Youtube in the space of a weekend is kind of... weak.
I'm an Urquell drinker myself, and I'd hate to see "The Day Pilsen Struck Gold" turn into "The Day Pilsen Struck Cold". (I was gonna go with "The Day Pilsen Went Cold", but who in their right mind would turn down a cold beer?)


Now, I'm gonna help them with this and tweet this shit. And Facebook it. More beer for the people!
Embed code is not working for some reason but hit up this link and check out the animation.