A new TV ad features a montage of iconic Coca-Cola ads and imagery from the past century soundtracked with “I’d Like To Teach The World To Sing”, the song that featured in its famous “hilltop” campaign in the 1970's.
I couldn't find the TV ad but here's the original 70's one.
Man, don't they look happy! They were probably expecting world peace by 2011. Sorry to disappoint you. On the bright side, Coca-Cola is still around.
Campaign also includes 125th anniversary artwork on packaging, this I can confirm, looks very nice. Outdoor “special builds” will also feature as part of the campaign, with five 3D giant glass bottle replicas fitted with bubble machines appearing at busy consumer sites. (I want one!)
Coke Zone will also launch a “Retro Poster Maker”, where fans can superimpose themselves into retro Coca-Cola ads and have the opportunity to have their image featured on the Piccadilly sign. (I want this!)
Conclusion is: Coca-Cola will outlive us all.
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