Saturday, 30 April 2011

when you hit rock bottom.

I most certainly hit a new low the other day.

I turned on my computer and it was doing some "Configuring Windows" mambo jambo for about a minute or two. When that was done and I opened my browser (Chrome, the browser every sane and respectable person would use) to log in to my Gmail, the cookies had somehow vanished, i.e none of my login details were stored. So instead of typing in "j", clicking the down arrow followed by Return, I would actually have to TYPE IN MY ENTIRE EMAIL BY HAND. What happened then was "nah". And I turned off my computer.

Then when I realised what had just happened I died a little bit.

(To my defense this was late in the evening, and there was no need to check my email. Like, really.)

Wednesday, 27 April 2011

grin and fear it.

I sent off an application for a job as a Junior Copywriter at R/GA's London office on Monday. It was possibly the cheekiest cover letter I've written so far. (Hey, what you read is what you get!)

When I got to work yesterday morning and opened my inbox there was a nice little email from R/GA waiting for me - they wanted samples of my work! I shit myself right there.
I emailed my boss asking if I was allowed to send R/GA some of the work I've done for Whitespace (you don't want to break any laws in this industry), and after I was given the all clear I emailed them a couple of samples of my writing this morning.

Now I'm sitting here staring at the Gmail tab waiting for it to say "Gmail - Inbox (1)".
It's very much like waiting for water to boil. And we all know how much fun that is.

Rejected or selected - just tell me!

Saturday, 23 April 2011

let me entertain you.

Studio Project is over and here's the final product.
Must again refer back to my second blog post... laugh, cry and cringe I said..... All three should be applicable to the video below. It's so shit that it's awesome, that's my genuine feeling towards it!



Monday, 18 April 2011

someone's getting old. (not me.)

Coca-Cola's busting out a massive retro inspired campaign for its 125th anniversary.

A new TV ad features a montage of iconic Coca-Cola ads and imagery from the past century soundtracked with “I’d Like To Teach The World To Sing”, the song that featured in its famous “hilltop” campaign in the 1970's.

I couldn't find the TV ad but here's the original 70's one.

Man, don't they look happy! They were probably expecting world peace by 2011. Sorry to disappoint you. On the bright side, Coca-Cola is still around.

Campaign also includes 125th anniversary artwork on packaging, this I can confirm, looks very nice. Outdoor “special builds” will also feature as part of the campaign, with five 3D giant glass bottle replicas fitted with bubble machines appearing at busy consumer sites. (I want one!)

Coke Zone will also launch a “Retro Poster Maker”, where fans can superimpose themselves into retro Coca-Cola ads and have the opportunity to have their image featured on the Piccadilly sign. (I want this!)

Conclusion is: Coca-Cola will outlive us all.

Thursday, 14 April 2011

the deal is off.

7 million people have relied on Spotify for free music. Free music no more! From May 1 you'll be limited to 10 hours of free music - A MONTH (threw up a little bit there) as well as no more than five plays a song. Now that's not healthy.

Record labels don't know how to behave in the digital age and the last thing they want to do is give away too much for free. Today, 15% of the users are paying customers, a figure which is far from enough. Apparently Ken Parks, Spotify’s chief content officer, said that in order to grow the company had to “balance a number of priorities”. How delicately put.

I mean I get it, people need to make money. It just feels like they are not handling the situation very well.

While record labels and Spotify continue this mutually unprofitable relationship I'm gonna resort to books. That's right people! Books.

Wait... books?

Friday, 8 April 2011

thank you for your interest.

If anyone happens to remember my second post I said: "Let me just make this clear: I will tell you just as much about my failures as my conquests."

I was reminded of this myself just 10 minutes ago when I checked my email:

"Good afternoon,

Thank you for your interest in an internship at Conover Tuttle Pace.

We have filled our open intern positions for Summer 2011, but will keep your resume on file for consideration for future opportunities.

Best of luck in your search!"

On the bright side, I've realised that doing yet another internship while working on my final project will propbably leave me: dead.

And I kind of don't want to die, so thank you, Chelsea, for rejecting me!
(It's all in the attitude people!)

Tuesday, 5 April 2011

hey obama! it begins too soon.

Forget about the economy, foreign affairs and so on - it's time to start campaigning.
After the success with his previous digital campaign Mr. Obama seems to have caught the social virus. Badly. The video "It Begins With Us" launching his 2012 campaign is now up on Youtube. I mean, I don't mind it (except that I think they could spend that $1 billion on something else), but if his intentions are to keep feeding us with campaign videos, Facebook frenzy and tweets up until election day I think we'll be up to here (holding my right hand over my head) with social Obama.



My favourite part is when Katherine from Colorado hesitates and avoids eye contact with the camera saying "I think it needs to reflect the changes that we've seen in the (panic! panic!).. last two and a half years." It's okey Katherine. Two and a half years it is, you got it right.

Now, enjoy some Youtube comments:

"I'm scared. We re-elected bush. Enough said."

"Wake up Americans. If it's not glaringly obvious to everyone by now that Obama has merely continued the agenda of Bush, Clinton, and the Bush before him...the Banker/Mega-Corporate agenda... then you can only be in a state of denial. Obama has the same masters that Bush did. The so-called "two party system" is a charade. All you folks who voted for "CHANGE" aren't going get that as long as you continue to vote Dem or Rep. True Change will only come with an independent."

"Oh, man. I just vomited all over myself."


The usual conflict torturing the Divided Nations of America is as present on Youtube as it is anywhere else: the educated vs. the uneducated.

Come ooooon, why can't we all get along? Heh.

Sunday, 3 April 2011

porridge for the people.

A few things in life get me a little bit extra excited.. one of them is (this is when you can judge me): porridge.

And Justyna if you happen to read this please stop calling it bird poop.

Anyhow.
I was on my lunch break digging in to a very yummy mozzarella panini at Costa Coffee when people started to pop in, one after the other, carrying goodie bags labeled Quaker Oats. The situation immediately had my undivided attention. A very robot-like voice started to play on repeat in my head (in the healthiest of ways) saying: MUST FIND OUT WHERE THESE BAGS ARE COMING FROM. Then I spotted the promoters outside, and I looked down at my panini and my half full cup of coffee, then I looked up again and saw them running out of bags and eventually disappearing. Horror! Then after a moment of panic I thought to myself: "they are probably just going to get more bags, everything's gonna be okey Jo, you'll get one". So I downed my cappuccino and finished my panini - eagerly awaiting them to come back with my eyes fixed on the window. Then, after a few minutes wait they were back! I got off my seat (now imagine McGyver-like music starting to play in the background), grabbed my bag with my eyes still focused on the promoters outside. There were no "excuse mes" or "I'm sorries" on my way out when bumping into hungry lunch hourers. I was on a mission. When outside the first promoter coming my way turned her back just as I was getting "Quaker Oats new flavours!"-close.

"Bitch." I thought.

My next target was the guy on the other side of the street. I was strategically adjusting my pace as I saw him going from the left to the right handing out the bags.
Managed to time it perfectly (this takes a lot of practice kids, so do try this at home) and I was finally handed a bag by a smiling promoter.


No words can describe the satisfaction.